Founder and CEO
Bob Fitts
Overview
Bob has 35 years of experience leading companies through complex change, operational challenges, and strategic inflection points. Bob specializes in navigating situations where clarity, structure, and momentum are urgently needed. Bob’s career spans major institutions such as Goldman Sachs and Prudential Financial - as well as startups, SMBs and Lower Middle Market companies.
Bob works with organizations that are scaling rapidly, underperforming, restructuring, or facing significant transformation. Whether serving in interim C-suite roles or leading as a consulting partner, Bob combines strategic vision with hands-on execution - building order out of chaos, aligning teams, and driving projects forward across functions. Bob does this while executing through the company’s existing staff and/or procuring third-party resources under his guidance as needed.
Expertise
Turnaround/Crisis Intervention & Performance Improvement
Growth & Scaling Management
Strategic Planning & Execution
Process Design & Operational Efficiency
Financial Management & FP&A
Cash Flow, Liquidity & Capital Management
Mergers, Acquisitions & Integration
Structured & Corporate Finance
Risk Management & Internal Controls
Business Model & Revenue Optimization
Culture & Leadership Development
Marketing & Business Development
Geographic Experience
USA, Europe, Latin America
General Experience
Founded/scaled 10 departments, business lines and companies
Participation in over 60 debt and equity transactions comprising approximately $5 billion in transactions value that includes both residential and commercial mortgage-backed securities, municipal bonds, direct real estate acquisitions and financings, corporate M&A and divestitures, and private equity/family office fundraising activities
Significant operations experience including overseeing finance/accounting, risk management, marketing, advertising, communications, project development, audit/internal control, technology, human resources, facilities, and general administrative activities
Selected Specific Experience
Middle Market: Reorganized a leading US institutional real estate investment manager ($35B AUM)
Middle Market: Integrated two domestic commercial mortgage finance companies with combined revenues of $250mm
Middle Market: Integrated an international institutional investment management organization into a U.S. Fortune 100 financial services company ($25B AUM + $10B AUM)
Lower Middle Market: Served as Interim CFO for a PE-owned $50M revenue portfolio company following the discovery of undisclosed merchant-cash-advance obligations totaling $14M
Startup to SMB: Established and scaled a luxury multifamily development company from startup to $750mm in assets under development as COO/CFO, including negotiating and closing a $300mm family office GP investment
Startup to SMB: Co-Founded a multinational resort development company with $1B in assets under development
Early-Stage - Founder and producer of one of the largest tech/VC conferences in Florida for six years (SUP-X: The StartUp Expo)
Non-Profit: Served as Interim Executive Director and stabilized operations, implemented a joint venture/capital infusion, rebranded the organization, created a new strategic plan and membership program, and produced over a dozen events ranging from 20 to 2,000 attendees.
Non-Profit: Revitalized a 28-year-old VC nonprofit as president, rebuilding the board, rebranding the organization, modernizing operations/finances, and launching large-scale events that restored its role in the ecosystem.
Education
The Wharton School Mergers and Acquisitions Program
Center for Creative Leadership, Leadership Development Program
The George Washington University - Master of Business Administration - Finance
Washington and Lee University - Bachelor of Arts (History)
Awards
2019 South Florida’s Power Leaders in Technology, South Florida Business Journal
2018 Economic Development Leadership Award – Entrepreneurship Council, Greater Fort Lauderdale Alliance
