Founder and CEO
Bob Fitts
Overview
Bob brings 35 years of experience leading companies through complex change, operational challenges, and strategic inflection points. Drawing on a career that spans major institutions such as Goldman Sachs and Prudential Financial - as well as startups, private equity–backed ventures, and high-growth companies - Bob specializes in navigating situations where clarity, structure, and momentum are urgently needed.
Bob works with organizations that are scaling rapidly, underperforming, restructuring, or facing significant transformation. Whether serving in interim C-suite roles or leading as a consulting partner, Bob combines strategic vision with hands-on execution - building order out of chaos, aligning teams, and driving projects forward across functions.
Expertise
Operations and Finance, Venture Capital and Corporate Finance
Mergers, Acquisitions & Integration
Process/Performance Improvement, Turnaround Management, Scaling/Growth Management
Strategic Planning
Marketing and Business Development
Culture and Team Enhancement
Leadership
Relationship Management
Contract Negotiation
Quantitative and Qualitative Analysis
Multicultural Adaptation
Geographic Experience
USA, Europe, Latin America
General Experience
Founded/scaled 10 departments, business lines and companies
Participation in over 60 debt and equity transactions comprising approximately $5 billion in transactions value that includes both residential and commercial mortgage-backed securities, municipal bonds, direct real estate acquisitions and financings, corporate M&A and divestitures, and private equity/family office fundraising activities
Significant operations experience including overseeing finance/accounting, risk management, marketing, advertising, communications, project development, audit/internal control, technology, human resources, facilities, and general administrative activities
Specific Experience
Middle Market: Reorganized a leading US institutional real estate investment manager ($35B AUM)
Middle Market: Integrated two domestic commercial mortgage finance companies with combined revenues of $250mm
Middle Market: Integrated an international institutional investment management organization into a U.S. Fortune 100 financial services company ($25B AUM + $10B AUM)
Startup to SMB: Established and scaled a luxury multifamily development company from startup to $1 billion in assets under development as COO/CFO, including negotiating and closing family office GP
Startup to SMB: Co-Founded a multinational resort development company with $1B in assets under development
Non-Profit: Executive director of two South Florida tech/VC oriented non-profits
Education
The Wharton School Mergers and Acquisitions Program
Center for Creative Leadership, Leadership Development Program
The George Washington University - Master of Business Administration - Finance
Washington and Lee University - Bachelor of Arts (History)
Awards
2019 South Florida’s Power Leaders in Technology, South Florida Business Journal
2018 Economic Development Leadership Award – Entrepreneurship Council, Greater Fort Lauderdale Alliance