Contact Info:bob@v3llc.co +1 (212) 300-5568 Coral Gables/Miami, FL

Founder and CEO

Bob Fitts

Overview

  • Bob brings 35 years of experience leading companies through complex change, operational challenges, and strategic inflection points. Drawing on a career that spans major institutions such as Goldman Sachs and Prudential Financial - as well as startups, private equity–backed ventures, and high-growth companies - Bob specializes in navigating situations where clarity, structure, and momentum are urgently needed.

    Bob works with organizations that are scaling rapidly, underperforming, restructuring, or facing significant transformation. Whether serving in interim C-suite roles or leading as a consulting partner, Bob combines strategic vision with hands-on execution - building order out of chaos, aligning teams, and driving projects forward across functions.

Expertise

  • Operations and Finance, Venture Capital and Corporate Finance

  • Mergers, Acquisitions & Integration

  • Process/Performance Improvement, Turnaround Management, Scaling/Growth Management

  • Strategic Planning

  • Marketing and Business Development

  • Culture and Team Enhancement

  • Leadership

  • Relationship Management

  • Contract Negotiation

  • Quantitative and Qualitative Analysis

  • Multicultural Adaptation

Geographic Experience

USA, Europe, Latin America

General Experience

  • Founded/scaled 10 departments, business lines and companies

  • Participation in over 60 debt and equity transactions comprising approximately $5 billion in transactions value that includes both residential and commercial mortgage-backed securities, municipal bonds, direct real estate acquisitions and financings, corporate M&A and divestitures, and private equity/family office fundraising activities

  • Significant operations experience including overseeing finance/accounting, risk management, marketing, advertising, communications, project development, audit/internal control, technology, human resources, facilities, and general administrative activities

Specific Experience

  • Middle Market: Reorganized a leading US institutional real estate investment manager ($35B AUM)

  • Middle Market: Integrated two domestic commercial mortgage finance companies with combined revenues of $250mm

  • Middle Market: Integrated an international institutional investment management organization into a U.S. Fortune 100 financial services company ($25B AUM + $10B AUM)

  • Startup to SMB: Established and scaled a luxury multifamily development company from startup to $1 billion in assets under development as COO/CFO, including negotiating and closing family office GP

  • Startup to SMB: Co-Founded a multinational resort development company with $1B in assets under development

  • Non-Profit: Executive director of two South Florida tech/VC oriented non-profits

Education

  • The Wharton School Mergers and Acquisitions Program

  • Center for Creative Leadership, Leadership Development Program

  • The George Washington University - Master of Business Administration - Finance

  • Washington and Lee University - Bachelor of Arts (History)

Awards

  • 2019 South Florida’s Power Leaders in Technology, South Florida Business Journal

  • 2018 Economic Development Leadership Award – Entrepreneurship Council, Greater Fort Lauderdale Alliance